In this mad world of 2012, there's a lot being said and written about "them". They are poisoning the water. Destroying the global financial system. Making my children fat. They. The ones who are polluting and plundering and propagandizing.
Who is they? Financial Institutions. Pharmaceutical companies. Agribusiness. Arms manufacturers. The Military. Government. The evil ones destroying the world. The bad guys. The others.*
Pretty disparate group, if not dissolute! There are at least two things they have in common: They all seek to perpetuate themselves, to thrive or at least survive.
And they all operate through people: employees, shareholders, soldiers, comrades, colleagues etc.
But is it the evil banks who are destroying the world's financial system? Or is it the people who own the banks? Or the regulators? Or the legislators?
Or is it the people who elect the people who write the laws that help the people who regulate the banks, which are owned and run and staffed by people. Like you and me. Presumably.
Or put it another way.
We put our personal values on hold when we check into work every morning. We are part of things at work we wouldn't be part of in our personal life. Then we go home in the evening and watch the news on the idiot box and make doleful remarks about the sad state of the world.
But hypocrisy begins at home, with the SUV in the garage. Or at the Supermarket, forlornly wandering about the 666 varieties of instant coffee.
It's them: Big Advertising. They force us to consume. Through their lies.
But again, who is they? Is it the copywriters, the people who conceive and write the lies? Or the Creative Directors? Ad Agency CEOs? Clients? Shareholders? Media Proprietors? Or the people who believe the lies? Or the people who swallow the lies, knowing them to be false?
Them is us. You are me. Googoogoojoob.
* The faceless ones: They say you should drink eight glasses of water a day. They say you should get counselling after trauma. They say butter is bad/good for you.
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